Introducing briefin: The End of Bad Briefs

Why the World Doesn’t Need Another WhatsApp Thread

If you’ve worked in an agency, freelanced, or sat inside a marketing team, you know this moment: it’s late, your phone buzzes, and a new “brief” arrives.

• “Can you make it go viral?” ‍
• “We need more leads. ASAP.” ‍
• “Make it a little more premium… but also affordable.”

That’s not a brief. It’s a headache waiting to happen. Yet creative work still starts this way - half-thoughts in WhatsApp, notes scattered across emails, or client docs that raise more questions than they answer.

The fallout is obvious: projects slow down, teams waste hours clarifying basics, and trust between client and agency takes a hit.

briefin exists to fix that first step.

Why We Built briefin

We’ve been on both sides of the table: decoding vague client requests and chasing stakeholders who never send the information you need.

We kept asking ourselves:

• Why is briefing still stuck in the 2000s?
• Why do we have sophisticated tools for delivery, but nothing to fix the inputs?
• And what if the chaos could be cut off at the source?

That was the seed for briefin: a platform built for one job - to make briefs clear, structured, and usable.

Here’s what it gives you.

AI-Assisted Briefs that turn vague requests into structured inputs

The most common pain point in creative work is clarity. A designer, strategist, or copywriter can’t create magic without clear inputs.

That’s where AI-Assisted Briefs come in.

• Take a vague request like “We need a landing page” and watch it transform into a structured document with objectives, target audience, deliverables, and timeline.
• Use context-aware suggestions to fill in missing details before they cause project-killing delays.
• Standardise the way briefs are written without forcing clients or team members to change how they communicate.

Instead of hours wasted on “what do you mean by…?”, you get alignment in minutes.

Templates to make briefing consistent

Briefs come in every shape imaginable - four-page essays, one-line Slack messages, even voice notes. That inconsistency is a time sink.

briefin fixes it with two options:

• Template Library – built-in formats for common needs like campaigns, design requests, or video projects. ‍
• Custom Templates – build your own with drag-and-drop fields and conditional logic, so every client or project type gets the right framework.

It means requests come in the same way every time. People know what’s expected, and projects get moving without the usual back-and-forth.

Workflows that keep sign-offs moving

With Workflows, every brief follows a clear path:

• Set rules that trigger when a brief moves beyond draft.
• Automatically notify the right reviewer or team.
• Keep a clear record of who was alerted and when.

It’s a simple way to make sure briefs don’t get stuck waiting for attention.

A Fully Branded UI so briefs look like yours

Agencies polish every detail of their brand, then share a plain Google Doc when it’s time to brief. It feels off.

With Briefin, the platform reflects your identity:

• Add your logo, colours, and fonts.
• Share briefs that look like they came from you, not a generic tool.
• For in-house teams, keep the process feeling like part of your company’s workflow.

A small detail, but it raises the whole experience.

Version History with one live version, clearly logged

Most teams have been through it: Final.docx, Final_v2.docx, Final_v2_clientEdits.docx. By the end, no one’s sure which file is the real one.

briefin ends that mess. Every brief has a single live version, with:

• The current version everyone works from
• Who created or updated it
• The exact time and date it was saved

On top of that, briefin tracks whether changes came from internal review or from the client which feeds directly into Analytics.

That makes it easy to see where inefficiencies creep in. If client-requested versions are ballooning, or if internal edits are eating up too much time, you’ll see the pattern and can adjust. The result: less over-servicing, cleaner approvals, and a clearer view of where effort is being wasted.

An Analytics Dashboard to see how the numbers behind every brief

The Analytics tab turns briefing into something you can actually measure. No more guessing where work slows down - you can track it in real time:

• Submitted briefs: see total volume, completions, and work in progress. ‍
• Brief volume trends: track submissions week by week to understand demand. ‍
• By collection: see which clients or departments are submitting the most. ‍
• By category: break down briefs across campaign, creative, event, or digital. ‍
• User productivity: track submissions by person to see workload and activity. ‍
• Versioned briefs: keep an eye on how many briefs go through revisions.

It gives you a clear picture of how work enters the pipeline - who’s asking, how often, and how efficiently requests get approved. Instead of treating briefs like invisible admin, you can finally see the process and improve it.

A “My Briefs” board to track every request in one view

Once a brief is sent, most teams lose sight of it. Is it still a draft? Did someone submit it? Is it waiting on approval? Usually, you don’t know until you’re chasing updates.

The My Briefs board makes the status obvious:

• Draft – work in progress, not ready to share yet. ‍
• Submitted – handed over but waiting to be reviewed. ‍
• In Review – under consideration by the right people. ‍
• Approved – cleared and ready to move into production.

Everything moves across the board as it progresses, so you can open one view and see exactly where things stand.

Integrations that push briefs straight into delivery tools

An approved brief shouldn’t mean copying details into another system. briefin connects directly to the tools you already run on:

• Direct integrations – push approved briefs into Magnetic, Asana, Jira, Wrike, Monday.com, Click-Up, Deltek WorkBook, and others.
• ‍n8n workflows – build advanced automations for custom routing and multi-step processes.

When a brief is signed off, it becomes a task in the place your team manages delivery  without re-entry.

‍

A Searchable Archive that keeps past briefs findable

If you’ve ever typed “client brief” into your inbox search bar, you know the pain. Half your work week is wasted rediscovering information that should have been saved properly.

With briefin, briefs aren’t disposable. They’re searchable, reusable, and reference-able.

• Search by keyword, client, or campaign.
• Pull up a past brief in seconds instead of digging through Slack.
• Build a living knowledge base of how your agency works.

The archive is more than convenience. It’s a competitive advantage: knowing what’s worked before helps shape what works next.

Want to see it in action? Here’s a quick walkthrough.

Who We Built briefin For

• Agencies juggling multiple clients and endless requests. ‍
• In-house teams tired of ad-hoc requests from colleagues. ‍
• Freelancers who need to protect their time and scope.

If your work starts with a brief, briefin is for you.

The Bigger Picture: Why Now?

Creative industries are under pressure. Deadlines are shorter, budgets are tighter, and expectations are higher than ever. Tools for execution have advanced dramatically - from design to automation - but the first step has been ignored.

Bad briefs are no longer a minor inconvenience. They’re a bottleneck at the heart of creative work.

briefin exists because we believe fixing the first mile is the most powerful lever to improve outcomes across the entire project lifecycle.

What’s Next for briefin

Launch isn’t the finish line for us. We’re rolling out improvements every week, shaped by how real teams are using briefin everyday. Some features come from our roadmap, others directly from customer feedback, but the aim is the same: keep making the start of projects faster and clearer.

Because when the brief is right, everything else falls into place.

Get Started with briefin Today

If you’re tired of vague requests, and scattered updates, it’s time for something better.

👉 Try briefin  today - or take a quick walkthrough first.

briefin is here to make sure bad briefs are a thing of the past - so your team can focus on the work that moves the needle.